Snuggly & Playful
Welcome to Chicha.
We bring the magic, warmth, and vibrant colours of Peru straight to the backyards and playgrounds of Aotearoa. Designed for wild hearts aged 0-8, every single one of our kids' jumpers is hand embroidered by artisan women in rural Peru.
Ethically crafted, 100% machine washable, and shipped free right across New Zealand. Discover a story worth wearing.
SHOP BY COLLECTION
OUR APPROACH
I grew up in Peru, my husband in Scotland, and our daughter Isla is being raised here in Aotearoa. Somewhere between these three worlds, tucked away in Fiordland, Chicha was born.
Every Chicha piece is embroidered entirely by hand. You can feel it the moment you hold one, in the softness of the wool, the playfulness of the designs, the richness of the colour. They come with those tiny, beautiful imperfections that tell you someone spent hours making this just for your child.
We believe kids deserve bright beautiful clothes; built for the kind of childhood you can only have here.
ETHICALLY SOURCED
Your purchase provides fair wages, supports Peruvian families, and empowers a thriving community.
Every Chicha product is handmade with purpose and sold with purpose too.
We make a monthly donation to UNICEF's Global Parents Appeal, because we believe the things we buy should help make the world a little better for every child. 💜