At Chicha, we're all about bringing you beautiful, comfy clothes for your little ones. But the real story is about the incredible people in Peru who carry on a rich and ancient tradition with every single piece.
For centuries, entire communities in rural Peru have centred their lives around the craft of textile making. It’s more than just a job; it's a legacy passed down through generations. These skilled artisans are the guardians of Peru's cultural heritage, preserving traditional techniques that have been around for hundreds of years.
Their work is the lifeblood of these communities. When you talk to the people there, you quickly learn that local artisan cooperatives aren't just places to work, they’re community hubs. These cooperatives create economic opportunities that are truly life changing, providing a steady income and allowing families to build a better future. It’s a place where knowledge is shared and the next generation of talented textile artists is nurtured.
Our jumpers begin with the softest Peruvian yarn, shaped with care on a vintage hand knitting machine. This unique process creates a beautiful, rustic texture. Then, the magic truly happens. Skilled artisans take each piece and add the delicate, hand embroidered details that bring rural living designs to life.
When you choose a Chicha jumper, you're not just getting a one of a kind piece. You're supporting these amazing people and their communities. You're helping to keep a beautiful tradition alive, directly contributing to the livelihoods of the artisans who pour their heart and soul into their work.
We’re so proud to be part of this story, and we're grateful that you're a part of it too.
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